In IPL 2 Vodafone came up with value added services for its customer. The whole campaign was not on adding new customers, but retaining & giving value added services. Recently Airtel also started with advertising its value added services like you can get job alert for Rs. 10/sms, Property know-how at Rs. 10/sms. These services are free if you take it from leading websites in these sector. With due respect to Airtel's Marketers, but I personally feel that Rs.10/sms does not make any sense. I don't have Airtel, But will never buy such a service.
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